Privacy Policy

Last updated: 19 October 2026

Victoria & Violet operates this store and website, including all related information, content, features, tools, products and services, to provide you with a curated shopping experience (the “Services”). Victoria & Violet is powered by Shopify, which enables us to provide these Services.

This Privacy Policy explains how we collect, use and disclose your personal information when you visit our website, use our Services, make a purchase or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you or another person. Depending on how you interact with our Services, we may collect or process:

  • Contact details: your name, billing address, shipping address, email address and phone number.
  • Financial information: payment method, transaction details and payment confirmation. Card payments are processed by our payment providers; we never see or store your full card number.
  • Account information: your username, password, preferences and account settings.
  • Transaction information: products you view, add to your cart, purchase, return, exchange or cancel, and your order history.
  • Communications with us: information you provide when contacting customer support.
  • Device and usage information: your device, browser, IP address and how you interact with our website.

Sources of Personal Information

We collect personal information directly from you, automatically through our website (including cookies and similar technologies), from our service providers, and from partners where permitted by law.

How We Use Your Personal Information

  • Providing our Services: processing payments and orders, arranging delivery, managing your account, handling returns and exchanges, and improving your shopping experience.
  • Marketing and advertising: sending promotional emails where permitted and showing relevant ads. You can unsubscribe from promotional emails at any time using the link in each email.
  • Security and fraud prevention: protecting transactions and detecting suspected fraud.
  • Communicating with you: answering enquiries and sending order updates.
  • Legal reasons: complying with the law and enforcing our policies.

How We Disclose Personal Information

We may share personal information with Shopify and with service providers who help us run the store (payment processing, IT, analytics, customer support, storage, fulfilment and delivery); with advertising partners where permitted; when you ask us to; within our corporate group; and where required for legal, security or business-transfer reasons.

Cookies

We use cookies and similar technologies to run our store and understand how it is used:

  • Shopify cookies keep your cart working, power checkout and keep the store secure.
  • Google cookies (Google Analytics and Google Ads) help us measure visits and the performance of our ads.

You can manage or delete cookies at any time in your browser settings. Blocking some cookies may affect how the store works.

Relationship with Shopify

Our Services are hosted by Shopify, which processes personal information to provide and improve its platform. To learn more, read the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

Third-Party Websites and Links

Our website may link to websites we do not operate. Please review their privacy policies; we are not responsible for their practices.

Children's Data

Our Services are not intended for children. If you believe a child has given us personal information, please contact us so we can review and, where appropriate, delete it.

Security and Retention

We take reasonable steps to protect personal information, but no method of transmission or storage is completely secure. We keep personal information only as long as needed to provide our Services, meet legal obligations, resolve disputes and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may ask to access, correct or delete your personal information, request a copy of it, or object to certain processing. Contact us using the details below. We may need to verify your identity before responding, and we will respond within the time required by law.

Australian Customers

We handle personal information of Australian customers in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. If you have a privacy complaint, please contact us first. If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

International Transfers

Your personal information may be stored or processed outside Australia, including in the United Kingdom and other countries where our service providers operate. Where required, we use recognised safeguards for these transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be on this page with an updated “Last updated” date.

Contact Information

Store Name: Victoria & Violet

Company Name: DEEVEE CAPITAL LTD

Company Number: 16156916

Business Address: 169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom

Email: info@victoria-violet.com

Phone: +61 3 6736 1944

Customer Support Hours (Sydney time, AEST/AEDT):

  • Monday to Friday: 09:00–17:00
  • Saturday and Sunday: Closed

We aim to respond within 24 business hours. Saturdays, Sundays and Australian national public holidays don't count, so a message sent on Friday at 4 p.m. will be answered by Monday at 4 p.m.